WWD Review - Luminess Air Broadens Its Retail and Product Reach
Luminess Air’s Chief Executive Officer Sean Mehta recently spoke with Rachel
Brown at WWD.com about the reach and broadened market scope for Luminess Air
in conjunction with its other groundbreaking businesses like Conture and
As Luminess “boosts its product portfolio” in the skincare, makeup and beauty
industries Mehta reminds everyone what is at the root of each of the businesses.
“We are in the air business. We are looking for ways of modulating air to help
the skin receive and naturally absorb topicals in a more effective and
results-oriented manner. You put on your lotions and serums as part of your
regimen everyday, why not put them on in a way where you can see meaningful
results after? We have found a better way to put on skin care [sic] like
we have found a better way to put on cosmetics,” Mehta says.
Luminess Air has long been known to use infomercials as its main source for
advertising dollars, but as the company is reaching younger audiences, including
millennials, the Luminess team is taking things to a more digital (social media)
The article also touches on Luminess’ latest airbrush foundation collection,
Mystic, and how affordable it is for consumers.
The full article and interview can be found at WWD.com with a log-in for their subscription services. The interview ran on September 1, 2016.